This idea of classical conditioning actually came about accidentally. Ivan Pavlov discovered this way of learning in 1927 when working with dogs to further his research on the digestive system. In this experiment Pavlov placed a dog in a harness so that he could measure their salivation when presented with food. The accidental discovery of classical conditioning came when the dogs began salivating even at the sight or sound of the lab assistant bringing in the food. Essentially classical conditioning occurs when we begin to associate an object, sight, or sound with a specific sensation. This is a learned or remembered pattern that we develop over time or through repetition. In the case of Pavlov's experiment with the dogs, the dogs developed the inherent knowing of the food coming by the repetition of the lab assistant bringing them the food.
I found this specific experiment to be especially interesting, because it shows just how adaptable human beings are especially when it comes to the ideas of learning. When it comes to learning we draw from the experiences we have. Much like the dogs in Pavlov's experiments we learn by association and recurring situations or examples.
Sources:
Chapter 6 PDF on learning
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